A growing share of buyer research now starts inside ChatGPT, Gemini, or Claude rather than Google. AI engines fetch a small set of pages per query and quote them back to the buyer. If your product, comparison, and feature pages are not in that fetched set, you are invisible to that buyer.

We see the asymmetry in our own crawl logs every week. ChatGPT-User and Meta AI together took roughly 79% of AI bot hits on trendos.io in May (see how AI bots really crawl your site), and the brands they pull from get the citations. This post compares the 10 tools that matter in 2026 for measuring and fixing that gap.

Quick-glance comparison table

#	Tool	Best for	Tracks (engines)	Free tier?	Starting price	Standout feature
1	Trendos.IO	eCommerce brands wanting AI visibility, competitor monitoring, and commerce signals in one place	ChatGPT, Gemini, Claude, Perplexity, Llama, Grok	14-day free trial	$39/mo	Three product surfaces in one tool (AI visibility, competitor monitoring, commerce signals) plus custom prompt tracking, city-level visibility, and ongoing monitoring with alerts (not a one-off audit)
2	Profound	Global enterprise brands with multi-market needs	ChatGPT, Gemini, Claude, Perplexity	No	Enterprise (custom)	Multi-market and multi-language coverage
3	Otterly.AI	Solo founders and small SEO teams testing the water	ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Copilot (Gemini add-on)	14-day trial	$29/mo (Lite, 15 prompts)	Cheapest entry tier with real prompt tracking
4	AthenaHQ	Mid-market teams that prefer a credit-based usage model	ChatGPT, Perplexity, Gemini	Free report only	$270/mo (Lite, annual)	Credit-based usage with prompt volume estimation
5	Peec AI	Marketing teams and SEO agencies in EU markets	ChatGPT, Perplexity, Google AI Overviews (Claude/Gemini extra)	Free trial	EUR 89/mo (Starter, 50 prompts)	Unlimited users plus multi-country tracking
6	Goodie AI	Enterprise GEO-first teams	ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek	No	$495/mo (Pro, annual)	Six engines from day one, GEO-native architecture
7	Scrunch AI	Agencies running multiple client brands	Up to 8 engines (Growth tier)	No	$100/mo (Explorer, ChatGPT only)	Agency workspace model with brand and pitch workspaces
8	Brandlight	Enterprise brands that need governance and audit trails	ChatGPT, Perplexity, Gemini	Yes (free version)	$199/mo (Starter)	Series A backing and governance-first feature set
9	AIPageReady	Agencies running on-site lead-gen widgets	ChatGPT, Gemini, Google AI Overviews	Free audit report	Pricing on request	Embeddable client-facing audit widget
10	HubSpot AEO Grader	First-time auditors and one-off benchmarks	ChatGPT, Perplexity, Gemini	Fully free	$0	No paywall, no usage cap, 3-5 min report

How we evaluated

10 ChatGPT visibility tools for ecommerce brands (2026 buyer's guide)

We ran each tool's free or trial tier against live ecommerce domains, queried the same 25 prompts across the engines each tool claims to support, and cross-checked citation rates against our own AI bot logs. Pricing is current as of May 2026, pulled directly from each vendor's pricing page. We did not accept paid placement.

The 10 tools

1. Trendos.IO

Positioning: the only AI visibility tool that also gives you competitor monitoring and commerce signal tracking on the same dashboard.

Engines: ChatGPT, Gemini, Claude, Perplexity, Llama, Grok
Pricing: from $39/mo, 14-day free trial
Standout: three product surfaces in one. AI citation rate, competitor promotions, and category commerce signals (checkout DOM changes, app store ratings, ACP discovery) without switching tools. Plus custom prompt tracking (your prompts, not just a vendor preset list), city-level visibility so you can see how citations shift between, say, New York and Tel Aviv, and ongoing monitoring with alerts: your prompts run on a continuous schedule and ping you when a competitor wins a new citation or your share-of-voice drops, so you do not have to open a dashboard to know something changed.
Weakness: newer in pure AI visibility against Profound and Goodie, who started GEO-first. We have caught up on engines (six covered, including Llama and Grok) and go wider on what comes after.

Use case: an ecommerce marketing manager already paying for a competitive intelligence tool plus an SEO tool, now adding AI visibility. Replacing all three with Trendos at $39/mo is the fit.

2. Profound

Positioning: enterprise-only AI visibility, sold to global brands that need multi-market and multi-language coverage.

Engines: ChatGPT, Gemini, Claude, Perplexity
Pricing: enterprise only, custom contract
Standout: built for multi-region rollouts. If you run a brand across 12 countries and need parity reports across all of them, Profound has the muscle.
Weakness: no self-serve tier, no public price. You cannot try it before talking to a sales rep.

Use case: a Fortune 500 CMO running one brand in 15 languages who needs board-level reporting. For a 50-person ecommerce brand, Profound is overbuilt.

3. Otterly.AI

Positioning: the cheapest credible entry point into prompt-level tracking.

Engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Copilot. Gemini is a paid add-on.
Pricing: Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts). 14-day free trial.
Standout: at $29/mo you get 15 brand-relevant prompts daily and the citation pattern. No other tool gets close to that price point with real tracking.
Weakness: 15 prompts is a constrained vocabulary. Once you outgrow it you are at $189/mo, in the same bracket as more capable tools.

Use case: a solo Shopify founder who wants to confirm whether "best running shoes for flat feet" actually mentions them in ChatGPT.

4. AthenaHQ

Positioning: mid-market AI visibility on a credit-based usage model.

Engines: ChatGPT, Perplexity, Gemini
Pricing: Lite $270/mo (annual, ~3,500 credits), Growth $545/mo, Enterprise $2,000+/mo. $95 first-month intro. No permanent free tier; free report available.
Standout: credit model lets you predict monthly cost based on prompt-engine combinations. Useful for finance teams.
Weakness: no permanent free tier and Lite is annual-billed. Monthly flexibility starts at higher tiers.

Use case: a Series B brand with a finance function that wants AI visibility as a budgeted line item.

5. Peec AI

Positioning: AI search analytics for marketing teams and SEO agencies, EUR-priced.

Engines: ChatGPT, Perplexity, Google AI Overviews on the base plan. Claude and Gemini are EUR 20-30/mo add-ons.
Pricing: Starter EUR 89/mo (50 prompts, 1 project), Pro EUR 199/mo (150 prompts, 2 projects, 3-country tracking), Enterprise custom. Free trial.
Standout: unlimited users on every plan including Starter. Most competitors charge per seat after the third user.
Weakness: engine-per-add-on model gets expensive. A full setup with all four major engines is closer to EUR 150/mo than EUR 89/mo.

Use case: a 6-person EU marketing team that wants every analyst on the dashboard without paying per seat.

6. Goodie AI

Positioning: GEO-first platform built for enterprise brands. The product lives on higoodie.com. The shorter goodie.ai domain is currently parked for sale.

Engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek
Pricing: Pro $495/mo (annual) or $645/mo (quarterly). Team and Enterprise custom.
Standout: six engines from the first paid tier, including DeepSeek which most competitors skip.
Weakness: no free tier and no self-serve trial. You start at $495/mo or you do not start.

Use case: a brand that already knows AI visibility is a priority and wants the broadest engine coverage on day one.

7. Scrunch AI

Positioning: AI visibility built around an agency workspace model.

Engines: up to 8 (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Copilot, Meta, Claude) on Growth.
Pricing: Explorer $100/mo (ChatGPT only), Growth $500/mo (8 engines, 700 prompts), Agency Core $500/mo (3 brand workspaces), Enterprise up to $2,400/mo.
Standout: Agency Core is purpose-built for agencies managing multiple client brands without inflating per-seat costs.
Weakness: Explorer at $100/mo only tracks ChatGPT. Useful coverage starts at $500/mo.

Use case: a digital agency with 3-10 ecommerce clients who all want AI visibility as part of the retainer.

8. Brandlight

Positioning: enterprise-grade AI visibility with a governance and audit-trail focus.

Engines: ChatGPT, Perplexity, Gemini
Pricing: Free tier, Starter ~$199/mo, Activation ~$750/mo, Enterprise custom.
Standout: $30M Series A raise funds governance features (data flow audit, ROI attribution) that most younger tools have not built yet.
Weakness: only three engines on published plans. If you need Claude or Copilot tracking, look elsewhere.

Use case: a public-company brand whose marketing budget runs through procurement and needs documentation for every spend.

9. AIPageReady

Positioning: an AI SEO audit widget that agencies embed on their own site to capture leads.

Engines: ChatGPT, Gemini, Google AI Overviews
Pricing: free audit report; paid plans not publicly listed at time of writing
Standout: the only tool on this list built for agencies who want clients to run the audit themselves. The audit becomes a lead magnet.
Weakness: not a continuous monitoring tool. If you want daily prompt tracking, look elsewhere.

Use case: a digital agency that wants prospects to run an "is your site AI ready" audit on the agency's homepage, which drops them into a sales sequence.

10. HubSpot AEO Grader

Positioning: the free starting point for any brand wondering whether they show up in AI search at all.

Engines: ChatGPT, Perplexity, Gemini
Pricing: free. No credit card, no usage limits, no paid tier.
Standout: zero friction. Type your brand, industry, competitors. Three to five minutes later you have a five-dimension scorecard (sentiment, presence quality, brand recognition, share of voice, market position).
Weakness: one-off audit. No historical trendline, no prompt-level drilldown. It tells you the score, not how to fix it.

Use case: a marketing director who wants a real number to take to leadership before budgeting for a paid tool.

How to actually use these tools (3-step framework)

Buying the tool is easy. Getting value out of it takes a process.

Step 1: audit your current cite rate

Pick 25 buyer-journey prompts a real customer would type into ChatGPT for your category. Run them. Count how many cite you. If your baseline is below 20%, you have a visibility problem before you have an optimization problem.

Step 2: identify your gap pages

Cross-reference your top organic pages against the pages ChatGPT actually cited. If your top organic page is your homepage and ChatGPT cites your blog, the model has decided your homepage is not the answer. Treat that as a content brief.

Step 3: publish targeted listicles and feature pages

ChatGPT cites listicles, feature pages with proper-noun slugs (/features/shopify-integration, not /features/integrations), and dated comparison posts (/blog/<keyword>-2026). Build these page types if you do not have them. Refresh them every quarter if you do. See 7 page types AI bots love for the full pattern from our own crawl logs.

The 3 things every tool on this list misses

1. Proactive surfacing

Every tool will tell you your citation rate. None of them ping you on Slack at 9 AM saying "your top competitor launched a free shipping promotion last night, and ChatGPT is already citing them as the cheaper option." Trendos does that. The rest are dashboards you have to open.

2. The multi-departmental view

Marketing wants AI visibility. Product wants competitor feature parity. Commercial wants pricing intelligence. Most tools serve one buyer and leave the other two without anything. Stacking three tools at $200-500/mo each is how brands end up spending $1,000/mo on overlapping dashboards.

3. Dollar-fit cost

Most tools on this list start at $199 to $495 per month. That is fine if you are a 200-person brand. It is procurement-grade pricing for a 10-person ecommerce team. We start at $39/mo on purpose.

FAQ

Which tool tracks Perplexity?

Most do. Otterly.AI, AthenaHQ, Peec AI, Goodie AI, Scrunch AI, Brandlight, HubSpot AEO Grader, and Trendos.IO all include Perplexity on their paid plans. Profound covers it on enterprise contracts. AIPageReady focuses on ChatGPT and Gemini.

Which tools track Llama and Grok?

Coverage thins out fast past the big four. Trendos.IO tracks ChatGPT, Gemini, Claude, Perplexity, Llama, and Grok on every paid plan. Goodie AI covers Llama-adjacent engines via DeepSeek and Copilot. Scrunch AI's Growth tier reaches eight engines including Meta. The rest of the field stops at three to four engines.

Is there a free ChatGPT visibility tracker?

Yes. HubSpot's AEO Grader is fully free with no usage cap. Otterly.AI, Peec AI, Brandlight, and Trendos.IO offer free trials. Continuous tracking lands you on a paid plan.

How often do these tools update?

Daily is the common cadence. Otterly, Peec, AthenaHQ, Goodie, Scrunch, and Trendos refresh prompt results at least once a day. Some enterprise tiers offer real-time alerts. One-off audit tools like HubSpot AEO Grader and AIPageReady do not refresh; you re-run them on demand.

Can I track competitors' AI visibility?

Most tools accept competitor brand names as comparison entities. HubSpot AEO Grader accepts up to five. Peec AI scopes competitors per project. Trendos pulls competitor citation rates plus the full commerce signal stack (promotions, app ratings, checkout changes) into one dashboard, which is the part the others do not do.

Conclusion

The 10 tools above all do a version of the same job: tell you whether ChatGPT and friends are citing your brand. They differ on price, engine coverage, and what they bolt on around the core. If you want the cheapest credible option, start with HubSpot's free AEO Grader and graduate to Otterly when you outgrow it. If you also want Llama and Grok coverage, custom prompt tracking, city-level visibility, and your competitors' commerce signals on the same screen, the bundled approach is what we built Trendos.IO AI Visibility for.

The takeaway

ChatGPT visibility is a category, not a single tool. Pick the price tier that fits your team, then layer in competitor monitoring and commerce signals if your job depends on more than citation rate.

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