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Privacy Policy
Last updated: May 1, 2025
Introduction
Welcome to Trendos, a SaaS-based commercial intelligence platform that analyzes e-commerce brand activity, market trends, and competitor behavior using public web data and AI-powered insights ("Platform"). The Platform was developed and is owned and operated by Trendos Ltd. ("Company" or "we", "us", "our").
We are committed to complying with applicable data protection laws. This Privacy Policy ("Policy") explains how we collect and use your information when you use our Platform.
The Platform is not intended for users under the age of 18. We do not knowingly collect information from children under the age of 18 or knowingly allow minors under the age of 18 to use the Platform.
This Policy may be amended from time to time. We will post any change to this Policy on our Platform at a reasonable time in advance of the effective date of the change, and we will also make efforts to proactively notify you of the changes.
Contact us
If you have any questions, comments or concerns regarding this Policy or our processing of your personal information, please contact us through the contact form on the Platform or email us at [email protected].
What we collect and why
| Scenario | Purposes | Categories of information processed |
|---|---|---|
| Registering to our Platform | Providing you with the functionality of the Platform, contacting you regarding administrative issues related to the Platform, this Policy or our Terms of Service, and providing you with support and maintenance. | You must register to create an account on the Platform in order to use it. When you register, we collect your full name, mobile phone number, email address and password. You may also provide us with your preferences when using the Platform, such as your preferred language, currency and date format. |
| Contacting us with an inquiry through the Platform | Providing you with support in your use of the Platform, resolving billing issues you reported, considering your requests for Platform features, maintaining our customer relations with you | Your user account details; the category, title and content of your inquiry; our communications with you in relation to your inquiry. |
| Providing you with marketing materials, if you consented to it | Providing you with marketing materials concerning our Platform; our business development | Your email address and name. We will only provide you with marketing materials if you consented to receiving marketing materials. You may opt-out of receiving marketing materials at any time in the manner stipulated in the marketing materials you receive from us. |
| Handling technical issues on the Platform | Handling technical issues on the Platform that were reported by you or identified by us | Recordings of your session on the Platform and your screen while using the Platform. |
| Use of cookies on the Platform | Operating and improving the Platform; our business development | Information concerning your use of the Platform, e.g., IP address from which you access the Platform, time and date of access, type of device and browser used, language used, links clicked via a mouse or a touch screen, and actions taken while using the Platform. |
| Analytics | Operating and improving the Platform; our business development | Aggregated and statistical information concerning your own and other users from your organization's use of the platform. This information will not directly identify you. |
You do not have a legal obligation to provide the above Information; however, if you choose to not share this information with us, we may not be able to create your account on the Platform or handle your inquiry.
Methods and sources for collecting your personal information
We collect the personal information from several sources:
- Directly from you, when you register to create an account on the Platform or contact us with an inquiry.
- Through the device you use to access our Platform.
Sharing your personal information
We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.
| Scenario | Purposes | Examples of third parties involved |
|---|---|---|
| We will share your information with our service providers who assist us with the internal operations of the Platform. These companies are authorized to use your personal information in this context only as necessary to provide these services to us and not for their own promotional purposes | Operating the Platform and managing our business | Google (Google Analytics) FullStory Microsoft - Clarity LinkedIn and Facebook (targeted ads) |
| We will share statistical and aggregated data with other users from your organization | Assisting your organization with its internal marketing operations | Statistical and aggregated system usage and user behavior data. This information will not directly identify you. |
| If you abused your rights to use the Platform or violated any applicable law while engaging with us | Responding to, handling, and mitigating suspected violations of law in connection with our business | Competent authorities, legal counsels, and advisors |
| If a judicial, governmental, or regulatory authority requires us to disclose your information | Complying with a binding request from a competent authority | Competent authorities |
| If the operation of the Platform or our business is organized within a different framework, or through another legal structure or entity | Enabling a structural change in the operation of the Platform and our business. | The target entity of the merger or acquisition, legal counsels, and advisors. |
Cookies
When you interact with our Platform, we obtain certain information using automated technologies, such as cookies. A "cookie" is a text file that websites send to a visitor's computer or other internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser.
We use cookies for several purposes, as detailed in our Cookies Policy.
Data retention and security
We retain your information for as long as you are an active user, and thereafter as needed for record-keeping matters, but no longer than 5 years.
We will retain your information for as long as you are an active user of the Platform. Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, resolve disputes, establish and defend legal claims and enforce our agreements. The overall retention period will not exceed 5 years.
We implement measures to secure your information.
We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information, such as encryption in transit. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, there is no guarantee that it will be immune from information security risks.
Your rights
As a user of our Platform, you have the following rights in relation to your personal information:
Right to review your information. You have the right to review, either by yourself or through an authorized representative or a guardian, any information we have stored about you in our databases.
Right to request to rectify your information. If, upon reviewing your information, you find your information to be incorrect, incomplete or outdated, you have the right to ask us to rectify your information or delete it. We will inform you within 30 days whether we can comply with your request.
Right to have your personal information deleted, under certain circumstances, such as when the information is no longer necessary for the purposes the information was collected for.
Additional Information for Individuals in EEA And UK
Data Controller. Trendos Ltd. is the controller of your personal information processed on the Platform.
International data transfers. To facilitate processing your information through the Platform and by our service providers, we will transfer your information to and within countries outside the EU or the UK, such as Israel. We do so under an adequacy decision or under the terms of a data transfer agreement which contains standard data protection contract clauses with adequate safeguards determined by the EU Commission and the UK Information Commissioner's Office.
Legal basis for processing your personal data. We process your personal data based on the following legal bases:
| Purpose or Scenario | Legal Basis |
|---|---|
| Registering to our Platform | Our legitimate interest in the proper operation of the Platform and our business. |
| Contacting us with an inquiry through the Platform | Our legitimate interest in providing you with support in your use of the Platform, resolving billing issues you reported and considering your requests for Platform features, and maintaining our customer relations with you. |
| Providing you with marketing materials | Your consent. |
| Handling technical issues on the Platform | Our legitimate interest in solving technical issues on the Platform and our business continuity. |
| Use of cookies on the Platform | Your consent. |
| Analytics | Our legitimate interest in developing and enhancing our business and the Platform. |
| Sharing your data with our service providers | Our legitimate interest in the proper operation of the Platform and our business. |
| Responding to, handling, and mitigating suspected violations of law in connection with our business | Our legitimate interest in defending and enforcing against violations and breaches that are harmful to our business. |
| Complying with a binding request from a competent authority | Our legitimate interest in complying with mandatory legal requirements imposed on us. |
| Enabling a structural change in the operation of the Platform and our business | Our legitimate interest in our business continuity. |
Data subject rights. If you are in the EEA or the UK, you have the following rights:
- Right to Access and receive a copy of your personal information that we process.
- Right to Rectify inaccurate personal information we have concerning you and to have incomplete personal information completed.
- Right to Data Portability, that is, to receive the personal information that you provided to us, in a structured, commonly used, and machine-readable format. You have the right to transmit this data to another person or entity. Where technically feasible, you have the right to have your personal information transmitted directly from us to the person or entity you designate.
- Right to withdraw your consent to processing your personal information, easily and at any time, if the basis for our processing is your consent. We may continue to process personal information with respect to which your consent is not necessary. Withdrawing your consent will not affect the lawfulness of the processing we carried out based on your consent before such withdrawal.
- Right to Object to our processing of your personal information based on our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or if we need to process such personal information for the establishment, exercise, or defense of legal claims.
- Right to Restrict us from processing your personal information (except for storing it): (a) if you contest the accuracy of the personal information (in which case the restriction applies only for a period enabling us to determine the accuracy of the personal information); (b) if the processing is unlawful and you prefer to restrict the processing of the personal information rather than requiring the deletion of such data by us; (c) if we no longer need the personal information for the purposes outlined in this Policy, but you require the personal information to establish, exercise or defend legal claims; or (d) if you object to our processing based on our legitimate interest (in which case the restriction applies only for the period enabling us to determine whether our legitimate grounds for processing override yours).
- Right to be Forgotten, under certain circumstances, such as when you object to our processing of your personal information based on our legitimate interest and there are no overriding legitimate grounds for the processing. However, notwithstanding such a request, we may still process your personal information if it is necessary to comply with our legal obligations, or for the establishment, exercise, or defense of legal claims. If you wish to exercise any of these rights, please contact us through the channels listed in this Policy.
We do not implement automated decision-making mechanisms in the Platform.
When you contact us with a request, we reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. If we are not able to provide you with the information that you have asked for, we will explain the reason.
Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority in the Member State of your residence, place of work, or place of an alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.
If you are in the UK, you can lodge a complaint to the Information Commissioner's Office (ICO) pursuant to the instructions provided here.
International Data Transfers
Our company is based in Israel, and we process personal information in Israel and other countries. When we transfer your personal information outside of your country of residence, we ensure appropriate safeguards are in place to protect your information.
Data Processing in Israel
Israel has been recognized by the European Commission as providing an adequate level of data protection under the GDPR. This means that transfers of personal information from the European Economic Area (EEA) to Israel are permitted without additional safeguards.
For transfers to other countries, we implement appropriate safeguards, such as:
- Standard contractual clauses approved by the European Commission
- Binding corporate rules
- Approved certification mechanisms
You can obtain a copy of the safeguards we use for international transfers by contacting us at [email protected].
Your Rights Regarding International Transfers
You have the right to:
- Request information about the countries where your personal information is processed
- Request a copy of the safeguards we use for international transfers
- Object to specific international transfers of your personal information
To exercise these rights, please contact us using the information provided in the "Contact Us" section.