Marketing Messages & Coupons focuses on discounts, coupon codes, and promotional banners - the deals layer. Marketing Pulse focuses on campaigns, brand voice, channel mix, and share of voice - the strategic layer. Most teams use both: Coupons for tactical promo response, Pulse for brand and campaign strategy.
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See Every Marketing Move Your Competitors Make - Campaigns, Messaging, and Share of Voice
Track competitor campaign launches, brand-voice shifts, channel mix, and share of voice across the web. Marketing Pulse goes beyond promo discounts to surface the strategic intent behind every message your rivals push.
No integration needed. Try risk-free for 14 days. Cancel anytime, no contracts.
Does This Sound Familiar?
You see competitor discounts but miss the bigger picture - the campaign theme, the brand promise, and the audience they are reaching for
A competitor quietly repositions or launches a new campaign and you only notice weeks later when their organic reach overtakes yours
You have no shared view of who is loudest in your category this month, what themes are winning attention, or where the conversation is shifting
Marketing Pulse solves this. Here is how.
How Marketing Pulse Works
Three simple steps to start getting competitive intelligence
1
Capture Every Campaign Signal
Trendos detects new campaign pages, hero banners, value-prop changes, and messaging themes the moment they ship on competitor sites.
2
Map the Channel Mix
See which channels each competitor is leaning on right now - homepage, blog, ads, PR, email - and how that mix changes over time.
3
Benchmark Share of Voice
Quantify who is loudest in your category each week, which themes are gaining traction, and where you are being out-shouted.
Ready to See Marketing Pulse in Action?
Enter a competitor domain and see what Trendos can uncover for you.
View PricingWhat You Get With Marketing Pulse
Every capability designed to give your team a competitive edge
Campaign Launch Detection
Know within hours when a competitor launches a new campaign, lands a new hero banner, or shifts the headline of their homepage.
Brand Voice & Positioning Shifts
Track value-prop changes, repositioning signals, and messaging themes so you spot strategic pivots before they hit your funnel.
Channel Intensity Tracking
See where each competitor is investing attention - web, blog, ads, PR, email - and whether they are dialing up or quieting down on each channel.
Share of Voice in Your Category
Weekly share-of-voice benchmarks across monitored competitors so your team knows who is dominating the conversation right now.
Theme & Message Clustering
Group competitor messages by theme - sustainability, AI, value, premium, speed - to see which narratives are rising and which are fading.
Strategic Marketing Calendar
A unified, time-stamped feed of every meaningful marketing move across your competitive set - one source of truth for the marketing team.
Real Results From a Real Team
Case Study
DTC Skincare Brand - Beauty & Personal Care
The Challenge
Three direct competitors had quietly repositioned around a new sustainability narrative. The brand only noticed after losing 18% organic share of voice in two quarters.
The Solution
Trendos Marketing Pulse now surfaces every campaign launch, headline change, and theme shift across the competitive set. The marketing team gets a weekly share-of-voice digest and reacts to repositioning within days, not quarters.
+22%
Share of voice recovered
from 6 weeks to 24 hrs
Time to detect a new campaign
3x faster
Campaign response cycles
"We used to find out about a competitor campaign when our paid CTR dropped. Marketing Pulse flipped that. We now see the campaign the day it ships and respond before it eats into our reach."
Frequently Asked Questions About Marketing Pulse
Everything you need to know before getting started
Web (homepage, landing pages, blog), public PR mentions, ad libraries, and content updates that signal campaign activity. Anything visible to a customer or visible in public marketing surfaces is in scope.
Share of voice is measured per category and per theme as the proportion of detected marketing signals from each monitored competitor over a rolling 7-day window. You see who is loudest now, and how that has shifted week over week.
Yes. You can subscribe to Marketing Pulse alerts per competitor or per theme - new hero banner, new landing page, new positioning headline, or a sudden spike in share of voice all trigger an alert.
No, they complement each other. PR Impact Monitor tracks third-party press mentions of your competitors. Marketing Pulse tracks the campaigns and messaging your competitors push themselves, on the surfaces they own.
Works Even Better With These Features
Combine Marketing Pulse with other Trendos features for deeper competitive intelligence
Marketing Messages & Coupons
Track competitor coupon codes, promotions, and marketing messages. Monitor discount strategies, campaign timing, and promotional impact across eCommerce competitors.
Learn moreAd Intelligence
Competitor ad intelligence for Meta and TikTok. Monitor ad campaigns, detect new creatives, track A/B tests, and analyze competitive ad strategies. Daily automated updates.
Learn moreContent Change Analysis
Competitor content change analysis for eCommerce. AI-powered detection of content updates with purpose categorization - SEO, CRO, branding, or campaign changes.
Learn moreRecommended Reading
D2C Competitor Analysis GuideSee how this feature helps your role
Stop Guessing. Start Knowing What Your Competitors Do.
Every plan includes a 14-day money-back guarantee. No contracts, no lock-in - just month-to-month billing you can stop whenever you want.
Schedule a Demo 14-day money-back guarantee No contracts, cancel anytime No integration needed 2 minutes setup